Villiger Cigars was established in 1888 by Jean Villiger in the small town of Pfeffikon, Switzerland, where Villiger remains headquartered to this day and is still run by the Villiger family. From 1977 to 1979, Villiger runs the “Villiger Shadow Racing” Formula One racing team. August 17th, 1977: Australian Alan Jones brings in the first Formula One victory, for the Villiger team at the Zeltweg, Austrian F1 circuit.